#JagaSelaluSahabatBob is a campaign that invites Bobobox guests to contribute to keeping the Bobobox environment safe and comfortable by following Bobobox’s health protocols. #JagaSelaluSahabatBob video campaign takes inspiration from the 2000s TV Show sitcom mockumentary. We think the audience will be more receptive to the health protocol details from Bobobox, and it worked. This video campaign managed to get better views and engagement than the previous video campaign.